From Designer Wear to Designer Stays: Luxury Fashion in Hospitality
November 28, 2023
Fashion and luxury brands have recognized that they are more than just purveyors of clothing; they are lifestyle brands. To reinforce this idea, many have started creating branded experiential spaces that serve as extensions of their identity, venturing beyond clothing, shoes, and accessories, and expanding into the hospitality industry. From upscale restaurants and chic cafés to pop-up beach clubs, these ventures are not just about selling products; they're about crafting unforgettable experiences.